For some time, the measure of success of a TLD was volume of registrations, or strictly speaking, Domains Under Management (DUMs). Who better than .com to validate the truth of that metric? More recently, this same metric has been applied to new gTLDs, especially those who achieve volume quickly, by whatever means necessary. These gTLDs are fawned over, written about, and effectively set up as the standard for other gTLDs to aspire to. But I'd like to challenge that notion. more
Minds + Machines was the first "new gTLD portfolio applicant" I spotted early in 2008, when .PARIS started being mentioned. Then came a few other projects like .HORSE and later .VODKA. Being French, my vision of good new gTLD suffixes may be slightly different to those native English speakers. Therefore, I favour some TLDs such as .SURF and .ART over some clearly English terms others such as .HORSE. more
2013 was one of the most exciting and forward-looking year for our Industry, and here we are, right at the beginning of 2014. Shall we look into the crystal ball and see what the horizon up ahead likely holds for us? We hope and foresee that a lot of everyone's hard work will eventually begin to pay off this year. We also believe that the industry will witness a huge change; opportunities and possibilities that were never before thought of. more
It is an open secret that the current state of IPv4 allocation contains many accidental historical imbalances and in particular developing countries who wish to use IPv4 are disadvantaged by the lack of addresses available through ordinary allocation and are forced into purchasing addresses on the open market. As most of the addresses for sale are held by organisations based in the developed world, this amounts to a transfer of wealth from the developing world to the developed world, on terms set by the developed world. more
The Domain Name System Security Extensions (DNSSEC) is a suite of IETF-developed specifications designed to validate information provided by the Domain Name System (DNS). ... When the root zone was signed in June 2010, this acted as a catalyst for TLD operators to deploy DNSSEC on their side. We have seen a gradual but significant increase in signed TLDs since then. The map in this post shows the level of DNSSEC deployment in Europe. more
Last week I wrote about accounting, reporting and promotions. This week, I want to focus on the financial department's role in launching services, renewals and foreign exchange risk management. ... In most businesses, the finance team usually takes a back seat during launch of services as business activity slowly increases in the months that follow. However, in the domain industry, with up to 30 percent of lifetime sales earned in the first three months of launch, it's essential that finance takes a hands-on role from the start. more
There's been a fair amount of controversy of late about ICANN's decision to dramatically increase the number of top-level domains. With a bit of effort, though and with little disruption to the infrastructure -- we could abolish the issue entirely. Any string whatsoever could be used, and it would all Just Work. That is, it would Just Work in a narrow technical sense; it would hurt innovation and it would likely have serious economic failure modes. more
One of the benefits of being a third party (i.e., no financial interest in new Top-Level Domains (TLDs) or applying for any) and independent (i.e., self financed and non-exclusive) is that we at Architelos have the natural incentive, not to mention a survival imperative, to try to gain a broad and deep perspective on the market. While no one can accurately predict the future, I'd like to suggest where I think this market is headed and why. These thoughts are based on our observations over the last six months in hopes that both prospective TLD applicants and service providers will benefit. more
Over the last two days I have sat in a room and watched a rather interesting dynamic unfold between the ICANN Board and its Government Advisory Committee (GAC). While I remain optimistic of there being a responsible closure to the new gTLD implementation process within the next six months, an apparent double standard being used by the ICANN Board could be a potential stumbling block. more
History is a great teacher, we are told. So, on the cusp of an explosion in new top-level domains, what can we learn from the two previous expansions of the Internet's naming space? And what are the pitfalls to avoid? Let's just assume the fundamental and obvious lessons of realistic expectations, a solid business plan and prudent resource management, and instead focus on the little talked about but still critical lessons that will separate the winners and the losers in this race. But first - a caveat! more
The ICANN Board will soon make many decisions, one of which is to decide whether to continue or reverse ICANN's longstanding policy of vertical separation of registries and registrars. Since new Top-Level Domains (TLDs) are supposed to benefit registrants with lower prices, choice and what we trust will be a decision for 'market-differentiated' competition, the Board will no doubt consider market forces as well as compliance and enforcement issues in choosing the path that can maximize these goals. more
Almost exactly nine years ago, the .INFO domain first started accepting registrations. This was an historic event as it was the first time a new generic top-level domain (TLD) was launched to an existing domain marketplace and, in fact, was the first new TLD to be added since .com. We've seen (and provided technology to power) many other TLD launches since then, with many business models. As you seek to introduce your own new TLD however, you should carefully evaluate the different launch models that have been tried before and determine which one will work best for your specific TLD. more
With the launch of new generic Top-Level Domains (gTLDs) expected to occur early next year, many are closely examining the opportunities and risks associated with ICANN's Program. Although still in draft format and subject to change, keep these gotchas in mind as you think through your strategy. more
At Friday's meeting of the ICANN board in Brussels, they voted, probably for the last time, to approve the 2004 application for the .XXX domain. Purely on the merits, there is of course no need for a top level domain for porn. This isn't about the merits, this is about whether ICANN follows its own rules. Despite overheated press reports, .XXX will not make porn any more available online than it already is (how could it?), there is no chance of all porn being forced into .XXX (that's a non-starter under US law), and .XXX will have no effect on the net other than perhaps being a place to put legal but socially marginal porn far away from any accidental visitors. more
In part two of The [Dot] Brand Tribes we argued that introducing new branded generic Top-Level Domains (gTLDs) would bring value to brand owners and have positive effects on customer recognition. In this last post we'll continue that theme and talk about how brand owners can come together to provide shared spaces using the banking industry as an example. more
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