Successful companies already understand the importance and impact of brand control in domain names. No company would ever consider using hotmail.com or gmail.com email addresses for official business. A decade ago, did companies invest in Geocities or Tripod URLs, or did they promote their own domain names? Today, if a company hosts its blog with WordPress.com, do they take the default brand.wordpress.com Web address, or do they upgrade to their own branded second-level domain name? more
While celebrating its 10th year anniversary this month, Google reflects on the "enormous impact" that the Internet has had on people's lives around the world. "It has changed politics, entertainment, culture, business, health care, the environment and just about every other topic you can think of," says Google in its recent blog postings related to "Google at 10". In today's blog post, Chad Hurley, CEO and Co-Founder, YouTube (acquired by Google) says: "Today, 13 hours of video are uploaded to YouTube every minute, and we believe the volume will continue to grow exponentially. Our goal is to allow every person on the planet to participate by making the upload process as simple as placing a phone call..." more
Imagine if, every time you wanted to visit a website, you were expected to type in letters from a foreign language, or worse, an entirely foreign script, such as Arabic, Cyrillic, or Chinese. For more than a billion people, this is how they experience the Internet today. The Internet was designed to be global, but it was not designed to be multilingual. For decades, this limitation was most evident in website and email addresses, which permitted only a small set of Latin characters. more
25 years ago, on April 22, 1993, a software release happened that fundamentally changed the user experience of the Internet. On that day, version 1.0 of "NCSA Mosaic for the X Window System" was released. You could now have (gasp!) text MIXED WITH IMAGES on the same page! Reading the Mosaic 1.0 release notes from Marc Andreessen is a bit of fun, as it includes gems like "Fixed mysterious stupid coredump that only hits Suns." more
Internet Governance, like all governance, needs guiding principles from which policy making, and acceptable behavior, are derived. Identifying the fundamental principles to guide Internet ecosystem policy making around digital citizenship, and around the integrity of digital practices and behavior, can and should start with the Universal Declaration of Human Rights, (UDHR). more
In a blog post, Sandvine announced that for the second year in a row, the Super Bowl was seen as an event that led to a 15% reduction in overall internet traffic, despite being available as a streaming video feed for United States viewers. The blog says "Sandvine's traffic statistics have showed continued growth in adoption of live streamed sports events, but for the time being it is no threat to replace viewing via traditional broadcast methods." more
I outline the implications for value presented by ICANN's proposed introduction of new Top-Level Domains (TLDs) on user search and navigation, companies, and registries... For the new tools to be value adding they should facilitate navigation, reduce search cost, or provide actionable branding information through marketing. Unfortunately, the new TLDs bring in a mixed bag of value-adding and -destroying tools. more
Back in 2014, hundreds of new Top Level Domains (nTLDs) rolled out into availability. This means that the .com, .gov, and .org extensions that are typically used for business domains were joined by a multitude of other, more specialized extensions such as .attorney, .cars, and .recipes. As a channel partner, it's crucial to know how these new units will influence your presence online. more
Internet all over Egypt has been blocked in an unprecedented revolt. I call on my friend Tarek Kamel, Egypt's Minister of Telecommunication, to overturn this oppressive decision and to unblock the Internet in all Egypt immediately and to join his people in their peaceful revolt. I have known Tarek Kamel for more than a decade and long before he became minister back in the days when he used to say he had no authority and that the decisions were in the hands of his boss and that he was a mere decision-less adviser to then Minister of Telecommunication, Mr. Nazif. more
Universal acceptance of top level domains hasn't really meant much to most Internet users up until now. As long as .COM was basically the default TLD, there wasn't much of an issue. No longer. With 263 delegated strings (according to ICANN's May 12, 2014 statistics) adding to the existing 22 gTLDs that were already live on the net after the 2004 round of Internet namespace expansion, the problem of universal acceptance gets very real. more
Back in the mid 1990s, before ICANN was invented, a lot of people assumed that the way you would find stuff on the Internet would be through the Domain Name System. It wasn't a ridiculous idea at the time. The most popular way to look for stuff was through manually managed directories like Yahoo's, but they couldn't keep up with the rapidly growing World Wide Web. Search engines had been around since 1994, but they were either underpowered and missed a lot of stuff, or else produced a blizzard of marginally relevant results. more
Yesterday -- in a unanimous decision of the US Federal Court of Appeals for the DC Circuit (CADC) in ASTM v. Public.Resource.Org --- some of the worst standards paywalls came tumbling down. The court definitively determined that where governmental authorities incorporate private organisation technical standards into law by reference, non-commercial dissemination of those standards "constitutes fair use and cannot support liability for copyright infringement." more
The conflicting yet co-existing anxiety and enthusiasm in support of expanded Internet territory -- those new generic Top-Level Domains (gTLDs) we have heard so much about -- may be misplaced. If the economic reports commissioned by ICANN are to be believed (non, nod, wink, wink), top level domains fall flat because they are either too tightly defined (.museum?) or lightly marketed (.aero?). Building a business plan to give a new gTLD the market and marketing reach it will need to succeed is a heavy lift. more
One big story of the day was Facebook's new and improved terms of service which this Consumerist post flagged and which set off a firestorm of controversy... What Was Facebook's Mistake? Facebook could have avoided much of the controversy by providing its users some advance notice of the upcoming changes. more
As the brand protection industry approaches a quarter of a century in age, following the founding of pioneers Envisional and MarkMonitor in 1999, I present an overview of some of the main outstanding issues which are frequently unaddressed or are generally only partially solved by brand protection service providers. I term these the 'Millennium Problems' in reference to the set of unsolved mathematical problems published in 2000 by the Clay Mathematics Institute, and for which significant prizes were offered for solutions. more
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