Brand Protection

Corporate Domain Management in 2019: Consolidated Portfolio or Two-Vendor Approach – Why Not Both?

For close to 15 years, when it comes to domain name management, I've personally touted two things: 1) the importance of using a single, secure, corporate domain name registrar and 2) the importance of having a fully-consolidated domain name portfolio for even the largest portfolios. And in many ways, this made sense back then. With a single, corporate-focused registrar, domain professionals were able to access and manage all domains from within a centralized repository. more

Digital in 2021 – Five Predictions for Brand Protection

While smartphones were an integral part of our lives before 2020, now, as a result of the changes associated with COVID, our mobile devices are virtually "super-glued" to our hands. The worldwide pandemic has heavily influenced our lives. Based on our past experiences with digital brand protection and the trends we're currently seeing, we've made five predictions regarding the future of internet usage in 2021. more

Growing Popularity of .AI and Domain Security

I recently had the opportunity to speak on a podcast with Dave Bittner at CyberWire to discuss how .AI is giving cybercriminals a new avenue to take advantage of some of the largest companies in the world based on research findings from CSC's 2023 Domain Security Report. Below is a summary of the key points discussed during this podcast. more

The Commonest Domain Features: Constructing Look-Up Tables for Use as Part of a Domain Risk Scoring System

Many previous pieces of research have focused on the desirability of a comprehensive scoring system, to be used for ranking results identified as part of a brand-protection solution, according to their potential level of threat. Such scoring systems offer the capability for identifying prioritised targets for further analysis, content tracking or enforcement actions. more

Canadian International Pharmacy Association Calls for Ban of Online Sale of Opioids

The wide availability of dangerous and addictive drugs is ravaging society. Such devastation is bringing ever-increasing attention from legislators, regulators and from families who have lost loved ones. The Canadian International Pharmacy Association (CIPA) believes that the online marketing and sales of such products should be banned immediately. We call on governments, technology platforms, and the ICANN community to act quickly and bring an end to opioid sales online. more

The .BEST Brand Protection (Interview)

Launching a social network based on a single domain name extension is seriously innovative, but such a concept also implies to give Trademarks a chance to protect themselves. I recently interviewed Cyril Fremont, the new operator of the .BEST Registry and also CEO of "THE.BEST Social Network" on his plan to allow Trademarks to protect their assets prior to the launching of the review network. more

Online Businesses to Benefit from Supreme Court “Booking.com” Ruling

Today, in U.S. Patent and Trademark Office v. Booking.com, the Supreme Court of the United States has affirmed that generic terms including .com domain names may be trademarked when consumers do not perceive the mark to signify the class of services, with heightened distinctiveness and recognition attributable to top-level domains that add meaning like .club, .guru, and .vip. more

Further Explorations in Brandable Domain Names: Sensational Spellingz

My previous article on brandable domain names1 -- that is, available (unregistered) domain names which may be appealing to any entity looking to identify a potential name for a new brand launch -- focused on the use of phonotactic (i.e. 'readability') analysis techniques to identify candidate names. more

When a ‘Response Fee’ is Required in a URS Case

Although filing fees in domain name disputes are usually paid for by the trademark owner that files a complaint, the Uniform Rapid Suspension System (URS) contains a little-noticed provision that, in large cases, requires the domain name registrant to pay a fee to defend itself. The so-called "Response Fee" is only required in URS cases that include 15 or more disputed domain names. more

Practical Pointers for Paring Domain Name Portfolios

As we enter the new normal, many legal departments have already begun looking for ways to reduce spend even as they are being asked to register COVID-19 domains. IP maintenance fees for patents, trademarks and domains are a natural place to start. While paring back patent and trademark portfolios can yield some significant savings, it's well-known that most corporate domain name portfolios contain registrations that are no longer needed. more

A Patchwork Quilt: Abuse Mitigation, the Domain Naming System and Pending Legislation

A few weeks ago, Appdetex published a blog with predictions for 2021, and admittedly, at the date of publication, there were already very clear indications that one prediction was already in flight. In our blog post, we'd said, "With the global domain name system failing to abate abuse, and, in fact, thwarting consumer protection, get ready for a patchwork of local laws targeting attribution and prosecution of bad actors... Get ready for some confusion and turmoil in the world of notice and takedown related to local laws and regulations." more

Do You See What I See? Geotargeting in Brand Infringements

Geotargeting is a well-established online technique for delivering tailored web content based on a user's geographic location. From an internet technology point of view, this is usually based on the user's IP address, which is converted to a physical location through a standard look-up process performed by network infrastructure. Geotargeting is commonly used by websites for several legitimate reasons, including providing users with relevant advertising and other content... more

8 Facts About 3-Member Panels in UDRP Cases

Proceedings under the Uniform Domain Name Dispute Resolution Policy (UDRP) can be heard by either a one- or three-member panel. Here are eight important facts that every complainant (trademark owner) and respondent (domain name registrant) should consider when deciding whether to select one or three members... Either party - complainant or respondent - has an opportunity to select a three-member panel... more

How Should I Present .Brand Domains in Advertising? (Part 2)

Part 2: How do I choose the right option for my brand? In my previous article, I discussed the question of how to represent .brand domains in advertising. As you can imagine, it's a balancing act -- stimulating awareness of the domain, creating the desired customer behavior of the future using .brands, whilst ensuring that we are considerate to the fact that .brands are yet to hit mainstream awareness. Sounds simple right? more

Competing Against Big Cable Companies

I'm asked at least twenty times a year how a small ISP can compete against the big cable companies. The question comes from several sources - a newly-formed ISP that is nervous about competing against a giant company, a rural ISP that is entering a larger market to compete, or investors thinking of funding a new ISP. These folks are rightfully nervous about competing against the big cable companies. more