Brand Protection |
Sponsored by |
|
At the start of the year, many responsible for managing domain name portfolios may be considering spring cleaning! Traditionally, such a task consists of a review to check that all domains in the portfolio serve a purpose either from a commercial or defensive perspective. The aim is to ensure budget isn't wasted on domains of little to no value. It's fair to say that for many organizations, this is a difficult process - almost as feared as actually spring cleaning our own homes. more
The Canadian International Pharmacy Association (CIPA) recently achieved a major milestone: We celebrated our 20-year anniversary, serving millions of customers around the world who otherwise would not afford, access or trust ordering their daily maintenance medications where they live. Founded in 2002 by a group of Canadian pharmacists who recognized the potential of the Internet to provide safe and affordable access to medications... more
In the first article in this two-part series, we looked at the impact of brand abuse and infringements against intellectual property (IP) on an organization's brand value. In this second article, we delve into how action against enforceable infringements can deliver tangible return on investment (ROI) for a brand, and demonstrate the importance of a robust brand protection program. more
Companies today manage hundreds or even thousands of domain names that support their organization, their visitors from different countries, and their brands and trademarks. They register misspelling of their names as a defensive strategy to protect their brand from online fraud, or from losing traffic to simple user typos. more
It's that special time again! Time to unwind, spend time with loved ones -- and to reflect on another 12 months of progress across the .brand movement. Over the last few years, we've used this end of year assessment and our efforts with MakeWay.World to show you how the industry is being embraced globally -- through a range of examples, statistics and predictions about how the year ahead will be our best ever. more
GenX-ers may remember spending a summer afternoon at the movie theater and seeing the somewhat corny but beloved antics of Marty McFly and Doc as they used a souped-up Delorean to travel the space-time continuum. In Back to the Future Part II, Doc and Marty travel into the future, where the bullying, boorish Biff causes a time-travel paradox when he steals the Delorean and takes a joyride into the past to give his younger self a sports almanac containing the final scores of decades worth of sporting events. more
It seems that every day, a new artificial intelligence (AI) capability emerges, posing exciting possibilities for technological advancements -- but also great potential to equal or greater risks. Cybercriminals have taken notice of this rapid surge in the popularity of AI technologies and are attempting to take advantage. more
Establishing your brand in an effort to combat counterfeiters on the ever growing and incredibly popular Chinese marketplace Alibaba can seem like a daunting task. Alibaba has grown so popular that it now ships over 12 million packages a day, compared the 3 million shipped by Amazon. Additionally, on Cyber Monday, a popular day for online shopping during the holiday season, Amazon processed 37 million orders. In comparison on Singles Day, an annual holiday in China, Alibaba processed 278 million orders. more
The wide availability of dangerous and addictive drugs is ravaging society. Such devastation is bringing ever-increasing attention from legislators, regulators and from families who have lost loved ones. The Canadian International Pharmacy Association (CIPA) believes that the online marketing and sales of such products should be banned immediately. We call on governments, technology platforms, and the ICANN community to act quickly and bring an end to opioid sales online. more
In the last year, the company that runs the Turkish Domain Registry has made many changes to how the extension is run. First, it has a brand new portal for registrars to interact with, liberalizing the extension .COM.TR, so registrants are no longer required to meet local presence rules, and it has launched a new dispute process to help brand holders recover domain names. more
I recently had the opportunity to speak on a podcast with Dave Bittner at CyberWire to discuss how .AI is giving cybercriminals a new avenue to take advantage of some of the largest companies in the world based on research findings from CSC's 2023 Domain Security Report. Below is a summary of the key points discussed during this podcast. more
I saw recent headlines that claim that the time people watch streaming content is now greater than all of the time spent watching content from cable companies. A deeper look at the underlying statistics shows that this isn't entirely true, but it makes for a great headline. But it's still news that the percentage of viewing done through streaming continues to grow while the number of traditional cable customers continues to plunge. more
Marketers far and wide have piled onto the non-fungible token (NFT) craze. To some great success and fanfare, NFTs are being used to promote and monetize media, goods, and services in almost every segment. Media, Fashion, Entertainment, Sports, Gaming, Art, Beverage, Consumer Goods, Financial, and even Enterprise Software companies are getting into the mix. This brief review examines why, how, and where marketers are using NFTs, how NFTs are being abused and gives high-level advice to marketers and brand protection professionals. more
In this final article in the series of studies looking at Euro 2020-related infringements, we revisit domain name infringements and consider activity across other online channels, with a focus on social media and mobile apps. Following the original study, which looked at domains registered before May 2020 with names containing "euro2020" or "euro2021," we analyzed daily activity levels in the period immediately preceding and during the competition. more
It's sometimes easy to forget that the broadband business is just over twenty-five years old. The telephone companies had a monopoly on copper-based technologies until Congress passed the Telecommunication Act of 1996, which forced the big telephone companies to allow competition for copper-based broadband services. more
A World-Renowned Source for Internet Developments. Serving Since 2002.
