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Domains Under Management (DUM) measures a namespace's size, but not its character. Structural composition could reveal whether growth reflects durable adoption, speculative holdings or noise, giving registries a richer view of namespace health and strategy. more
A larger namespace confirms the same four-layer structural pattern found across nTLDs, while revealing wider operator-to-investor variation and distinctive noise signatures that expose different registration dynamics hidden behind headline registration totals. more
Registration totals reveal size, not composition. Structural analysis of major new gTLDs finds strikingly similar architectures but meaningful differences in operator adoption, speculative holdings, and noise, suggesting namespace health requires more than volume metrics alone. more
ICANN applies identical rules to every registrar, yet new research reveals a sharply unequal market where seven firms capture half of inflows, renewals dominate activity, and many accreditations barely operate at all in practice today. more
The 2026 new gTLD round is less a domain application than a high-stakes contest for digital territory. Contention, objections, opaque evaluations and information gaps can derail applicants long before launch, demanding rigorous strategic preparation. more
DOTZON's Digital City Brands 2026 study crowns .tokyo as the first Asian cityTLD to top the rankings, ending .berlin's four-year reign, while highlighting the growing role of city domains in digital identity, commerce and development. more
Cybercriminals are becoming a major force in the domain-name market, driving an estimated one-fifth of new gTLD registrations in 2025 and exposing how commercial incentives, weak enforcement, and scale continue to fuel online abuse. more
The domain name market recorded its strongest quarter in three years as .com sales hit a record high and investors poured capital into undeveloped web assets, signaling growing demand for premium digital real estate and scarce online identities. more
As AI agents automate phishing, impersonation and domain abuse at machine scale, the Brand Registry Group argues that dotBrand domains are evolving from marketing assets into trust infrastructure underpinning cybersecurity, identity and interactions across the internet. more
ICANN reopens applications for new top-level domains after 14 years, charging $227,000 per bid while tightening rules, as it seeks to expand multilingual access and reshape competition in the internet's naming system. more
Domains enter a mature phase as AI reshapes discovery, security sharpens, and new gTLDs expand. Once simple addresses, they are becoming critical infrastructure for identity, trust, and automated commerce in the evolving web. more
AI-powered "vibe-coding" is transforming domain registration from manual search into automated, conversational infrastructure, embedding domains directly into software workflows while elevating them into machine-verified trust anchors in an increasingly AI-mediated internet. more
A surge in AI startups has exposed a domain-name shortage as premium .ai addresses vanish. With ICANN's next round years away, legacy TLDs and repurposed namespaces are racing to capture unmet demand. more
As ICANN opens its 2026 round, firms sharing trademarks must weigh applying for a .BRAND domain against legal risks and competitive loss, with evidence suggesting first movers gain advantage while objections rarely prevail. more
Generative AI has turned brand impersonation from a nuisance into an industrial-scale threat, eroding trust. As ICANN's 2026 round approaches, DotBrand domains promise a structural fix to spoofing that strategies failed to deliver in 2012. more
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