New TLDs

ICANN 53: Accountability, Brand Policy & New Round of New gTLDs

In June, MarkMonitor joined our colleagues once again at the Internet Corporation of Assigned Names and Numbers (ICANN) 53rd public meeting in Buenos Aires, Argentina. Several high-profile and contentious issues were on the agenda, many of which have significant impact on the interests of intellectual property and brand owners. Among these are the ongoing ICANN Accountability issues and the impending departure of ICANN CEO Fadi Chehadé; registrant information (Whois) transparency, accuracy and accessibility; and the timing of the next round of new gTLD applications/delegation. more

Digital Marketing & gTLD Strategy Congress - London, Sept 2013

In partnership with Momentum event group, CircleID will be updating this page to provide up to date information for the Digital Marketing & gTLD Strategy Congress taking place in London, September 26 - 27, 2013. more

Thinking of Applying for a Truly Generic TLD, but Restricting Ownership to a Single Registrant?

As it's coming down to brass tacks and companies are now seriously considering applying for their own .Brand Top-Level Domain (TLD), questions about whether to also apply for a truly generic TLD keep popping up. Many large corporations want to know whether it's even possible to apply for something like .Shoes AND to restrict registrations so that only a single specified registrant is allowed. After all, for the right company it seems that something like .Shoes could be a valuable namespace -- short, easy to remember, and easy to spell. more

.Nxt - You Are All Cordially Invited

There are only a few occasions in any of our lifetimes where what we know and have grown used to is turned on its head. We have now lost the generation that heard radio for the first time; there are only a few who can recall the first television pictures; but many, many more saw color appear on their screens for the first time. more

Round Two of New gTLDs: No Crap

So you're still lost, wondering where to start and what to do to submit your application in the next round of new top-level domain application? Well, you can attend webinars and listen to service providers telling you what you have to do with them "to be prepared"... but please... pay no one for this. Here is why. There are two things to know and one thing to do first. more

Big Rumble in Tokyo Over JPRS’s Announcement to Offer gTLD Domains

In an announcement at a registrars meeting in Tokyo on October 19th 2010, JPRS announced that they would be offering generic Top-Level Domains (.com, .net, .org, etc.) to their .jp accredited registrars in the near future. JPRS is already famous for their double-dipping practices, acting as both registry and registrar for .jp domains, for their dubious "campaigns" which are aimed at being dis-advantageous to smaller registrars and for their famous registrar back-end "system" which is circa 1995 technology and even prone to accidental DOS attacks by registrars trying to simply drop-catch domains. more

TLDs or No TLDs for Cities? Berlin Senate Wants Out

A fight has begun over the virtual existence of Germany's capital: Does a .berlin address space have a right to exist beside the old standby berlin.de? The outcome of the fight could have a broader effect on the future of city names on the Internet. After a recent hearing at Berlin's City Parliament, Michael Donnermeyer, speaker of the Berlin Senate, said the right to the name Berlin belonged to the city and has to be protected. For the young company dotBerlin GmbH that is applying for a new city top level domain (TLD) with the ICANN, the Senate's blockade could kill a long-nurtured project and could set a bad example for other initiatives like .london, .paris or .nyc, sources said. more

The Dangers of Building a Brand on a Tenuous Country Code

About two years ago I wrote with concern about Bit.ly's use of Libya's country code. I noted that It's always important to keep in mind that a company can't "own" a domain the way it owns real estate. Now it appears that companies that have built brand names on Libya's country code are facing difficult times. more

DOTZON Study: Digital City Brands 2024

We've just published the 2024 edition of the DOTZON study "Digital City Brands." After introducing the study in early 2017, DOTZON has mapped how successful cities are using their Digital City Brands for the seventh year in a row. The Digital City Brand is the digital dimension of the City Brand and mirrors the "Digitalness" of a city. The advent of the Internet was why Digital City Brands came into being in the first place. more

CENTR Reports TLD Slowdown Partly Due to Deletes by Chinese Investors Which Had Peaked in 2016

The Council of European National Top-Level Domains Registries (CENTR) in its quarterly report released today, says global domains under all TLDs have contracted slightly due to declines in several larger new gTLDs. more

Mapping Google

Byte Level Research has released a new version of its world map illustrating country code Top-Level Domains (ccTLDs) in use by Google for its local search engines. Using information available on Google's Language Tools page, the new map shows over 160 ccTLDs that Google has currently in use including Andorra, Kenya, Ukraine, and Ghana. Why pick Google? John Yunker president of Byte Level Research says that he knows of no other company that hosts localized websites across so many different ccTLDs. Countries the Google currently serves even include Cuba — "I doubt many Americans are aware of that."... more

10 Reasons Why New gTLDs May Not Work For You

World's mega businesses are about to wake up to the domain name expansion reality, where suddenly a name identity's exclusive ownership on global canvas of cyber branding and functionality will be ensured via gTLD. Something that traditional trademark system took years to achieve. A gTLD brand is not for everyone, structurally designed for powerful new ideas and established organizations around the world; however, following are the ten reasons why it may not work for you. more

geoTLDs - Small but Perfectly Formed?

I always geek out a little when I see something ICANN-related breaking out into the real world, like when the bus-stop display has borked, and its LAN is vainly searching for an IP number so it can reboot. Or the ICANN Paris meeting back in 2008 when the board gave the thumbs up to the GNSO policy to launch new gTLDs. One day we were an obscure Californian organisation doing something technical-seeming most people had never heard of, and the next we were working two phones each, giving journalists quotes and information for dozens of front-page news stories around the world. more

New gTLDs and Children

At first blush most are unlikely to see the relationship between new generic Top-Level Domains (gTLDs) and children. However, as a father and someone that has worked with approximately 50% of all new gTLDs approved by ICANN over the last decade, I have a unique perspective that may shed some light on this analogy. Hopefully, as the ICANN community begins to seek closure in connection with the new gTLD implement process, this article may offer one perspective as to what lies ahead. more

Brand Owners, Representatives of WIPO and ICANN Discuss New gTLD Concerns

Managing Intellectual Property, in association with Finnegan, has released an article based on a recently hosted discussion regarding ICANN's approved plans to open the domain name system to an unlimited number of generic top-level domains (gTLDs) and how the Implementation Recommendation Team's (IRT) recommendation will affect brand owners. Topics included the main concerns with new gTLDs from a brand owner's perspective, the role of IRT, enforcement issues, and navigating the new domain name space. Finnegan partners David Kelly and Jonathan Gelchinsky participated with J Scott Evans of Yahoo! Inc., Elisabeth Roth Escobar of Marriott International, Inc., Erik Wilbers of WIPO Arbitration and Mediation Center, and Kurt Pritz of ICANN for the roundtable. more